About Us

Our Family

Our family has been growing and selling strawberries for three generations.

As the business has grown over the decades our family continues to remain hands on with every aspect of the business from growing, packing and selling of the fruit.

We pride ourselves on our friendly persona and have built an industry reputation not only for producing quality strawberries but for our reliability and honesty.

Our Partners

Today we have farms in both Victoria and Queensland allowing ASD to produce strawberries all year round. Further to our own farms we have built strong and strategic supply partnerships with strawberry growers in both states.

Our partnerships with other growers have positioned ASD to pack over 1.4 million trays of strawberries for market each year.

Our Farms

On the family farm in Wandin Victoria ASD grow in excess of 4,000,000 million strawberry plants. Varieties grown include Albion, Peteluma, Grenada, Cabrillo, Fontarias and Red Rhapsody.

Varieties grown on our QLD farms include Sundrench, Parisienne Kiss, Scarlet Rose and Red Rhapsody.

Our Growers

ASD is always working closely with the Strawberry breeders in Victoria and California to develop new varieties that have superior firmness, colour, shape and flavour.

Apart from our farms ASD also has a presence in the Melbourne Wholesale Market from where Melbourne's independent retailers purchase our products. In Sydney and Brisbane we utilise the services of a wholesale agent who acts on our behalf to sell our fruit.

Our Commitment to Sustainability

At Australian Strawberry Distributors, we are deeply committed to reducing our environmental impact and supporting the local economy by keeping packaging materials out of landfill and maximizing the value of resources such as materials, energy, and labor.

We believe in creating a sustainable future by adopting farming practices that are not only gentle on the environment but also contribute to the well-being of our local communities. Our focus is on continual improvement, reducing waste, and preserving the natural and social resources we rely on.

All of our packaging is made from recycled materials, and we constantly assess how we can minimize packaging even further. By streamlining these processes, we aim to reduce waste and be more efficient in every aspect of our business.

Water conservation is also a priority at Australian Strawberry Distributors, particularly in Victoria and Queensland where water is a precious resource. We have made substantial investments in water-efficient farming methods and Controlled Environment Agriculture. These innovations not only significantly lower our water usage but also result in healthier, more resilient crops that require less packaging.

APCO Membership

As proud members of the Australian Packaging Covenant Organisation (APCO), we are dedicated to advancing sustainable packaging solutions. For more information on our ongoing efforts towards sustainability, please view our comprehensive APCO report.

ASD growhouse